image among the Chinese customer and improve BYD’s manufacturing process in order to reach the high quality product. 3.0 SWOT analysis and 4P analysis 3.1 4P analysis BYD has already entered the auto-manufacturing industry for ten years. Here is a 4Ps analysis of BYD auto’s product. The 4ps will be the traditional 4Ps analysis, it include Product, Price, Promotion and Place. 3.11 products The company has a full line of passenger Vehicle, it will include the traditional fuel model,…
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