of 13.232 billion pounds and an operating income of 2.595 billion pounds (Diageo, 2012). Diageo strategic brands produced are the leading brands across total beverage alcohol across the world. They come in three categories: spirits, wine and beer. The beer brands-which account for 21% of net sales-include: Red Stripe, Tusker, Bell, Serengeti, Kilkenny, Senator Keg and Harp lager. Wines-which represent 6% of the net sale-include: Sterling Vineyard, Beaulieu Vineyard, Justerini and Brooks. Spirits…
Words 3058 - Pages 13