External Environment
Macro environment
Factors beyond my control
Factors that affect everyone in the industry
PESTLE analysis
What is happening in the environment NOW?
What will happen in the life of the strategy?
Micro environment
Factors affecting me differently depending on my business model
Porter 5 Forces
5 C of
Competition, channel, costs, customers, communications.
PEST (Macro Environment
Step 1. Gathering information about political, economic, social and technological changes + any other factor(s).

Step 2. Identifying which of the PEST factors represent opportunities or threats.

PEST / PESTLE / SLEPT / STEP
Consider RIM (or Blackberry)
For each part of the PEST analysis discuss in your groups which one issue your group feels will have the biggest impact on the company PEST / PESTLE / SLEPT / STEP
Consider RIM (or Blackberry)
For each part of the PEST analysis discuss in your groups which one issue your group feels will have the biggest impact on the company

Making decisions, managing risk and uncertainty
"Reports that say something hasn't happened are always interesting to me, because, as we know, there are known knowns, these are things we know we know. We also know there are known unknowns; that is to say, we know there are some things we do not know. But there are also unknown unknowns - the ones we don't know we don't know."

example:
Nigeria is the second largest market for Guinness Foreign Extra Stout in the world.
Guinness Foreign Extra Stout was first produced in Nigeria in 1962 in the Ikeja factory, the foremost brewery in Nigeria, Guinness Nigeria Plc. For over 60 years Guinness Foreign Extra Stout has been sold in Nigeria making it one of the most loved brands in the country.
The basic raw materials Maize,