such supermarkets in UK alone. In 2003 the company brought into the market "ASDA living" which was the first general store of the company. It sold a range of products including clothing, toys, home electronics, health products, homewares, as well as beauty products. The company has joined hands with the Compass group that has coffee shops in a few of the stores of the company. In 2006 ASDA introduced ASDA Essentials that stocked the products of the company. This served to compete with the other discount…
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