BBA102 Principles of
Management
Managing for the Future:
Sustainability Wk3 http://www.youtube.com/watch?v=RSDnAVkdaAM The Journey of Sustainable
Business
http://www.youtube.com/watch?v=FS7o4g5kzMM&list=PL4530CDF369A6EAA4
Visions of a Sustainable World http://www.youtube.com/watch?v=Doeb6QWJ5kA Sustainability in 2minutes GMIC http://www.youtube.com/watch?v=1NAYWHb-xaU The Sustainability Lie http://www.youtube.com/watch?v=7skYYIOAVnk The Sustainability Challenge that Business Can't Ignore
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BBA102 Wk 3 Sustainability
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1
Exam proposition
• “Sustainability is really a myth – Discuss”
• This proposed exam question wants you to take a position on this assertion – if you agree with the assertion you will develop arguments to support your position. If you disagree with the assertion, then you will need to justify your arguments in a rational/reasonable way.
• It is best to examine both sides of the proposition and then draw your own conclusions about the statement in the exam
Qn.
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BBA102 Wk 3 Sustainability
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2
Planning a response
• Most students will begin with a text book definition of the concept of sustainability.
• Whilst this is admirable, it may hinder free thought on the discussion the writer has in mind. • Use a framework to develop your ideas and then begin the writing part as shown in the lecture… 03/23/15
BBA102 Wk 3 Sustainability
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3
Sustainable development
‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within it two key concepts: the concept of needs, in particular the essential needs of the world’s poor, to which overriding priority should be given; an idea of limitations imposed by the state of technology and social organisation on the environment’s ability to meet present and future needs
United Nations (1987) Our common future
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BBA102 Wk 3 Sustainability
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4
Sustainable development from a business perspective
• For the business enterprise, sustainable development means adopting business strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future
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BBA102 Wk 3 Sustainability
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5
Key elements
• Social equity - People
• Environmental protection - Planet
• Economic development - Profits
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BBA102 Wk 3 Sustainability
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6
Social equity (People)
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human rights peace security justice gender equality cultural diversity
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BBA102 Wk 3 Sustainability
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Environmental protection (Planet)
• protecting the natural environment, which includes: – water
– air
– land
– energy
– biodiversity: plants, animals, fish, insects etc.
– climate
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BBA102 Wk 3 Sustainability
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8
Economic development (Profit)
• Understanding the limits and potential of economic growth – what is possible and what is not possible while achieving social equity and environmental protection. It includes:
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poverty reduction responsible consumption corporate responsibility energy efficiency and conservation waste management employment and education
BBA102 Wk 3 Sustainability
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9
Good planets are hard to find
Sustainable development is
• living within the carrying capacity of the earth
• achieving a quality of life for all
• now and in the future
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BBA102 Wk
Wendy
3 Sustainability
Goldstein Graduate School of the Environment
10 10
A concept of sustainability
Eco-Efficiency
& Environ.
Economics
Economics
Social Sustainability
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BBA102 Wk 3 Sustainability
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Ecologically Sustainable Development
“using, conserving and enhancing the community’s resources so that ecological processes, on which life depends, are maintained and the total quality of life, now and in the future, can be increased”
Australia National Strategy for Ecologically Sustainable
Development (1992)
