ICBC ICBC bank from establishing early requirements, In national policy on the basis of the well-known policy loans. On the basis of the industrial and commercial bank assets there are huge in this payment. Those loan interest rate lower and bad debt situation. In this paper, the industrial and commercial bank of China as an example, from the perspective of market segments and 4 p gold business marketing strategy was discussed, and combined with other domestic commercial bank gold business situation…
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