BALANCE SCORECARD OF DAVID’S STRATEGIC MODELLING AT INDUSTRIAL BUSINESS FOR NATIONAL CONSTRUCTION CONTRACTOR OF INDONESIA Anik Ratnaningsih , Nadjadji Anwar , Patdono Suwignjo , I Putu Artama Wiguna 1 1 2 3 2
Doctorate Programme of Civil Engineering, Institut Teknologi Sepuluh Nopember; Lecturer of Civil Engineering Department, Universitas Jember, Jember. 2 3 Professors of Civil Engineering Department, Industrial Engineering Department; Institut Teknologi Sepuluh Nopember Surabaya, Surabaya (INDONESIA) ABSTRACT
The condition of contractor services development to decrease, global economic impact, and the indication of lower capacity and competitive Such models are developed and mostly applied in general industries, or consumer goods companies. This research applies the David’s model under the reason that it has clear, and measured sequences. David’s strategic model According to the David’s concept (2003), management strategic process has three stages, namely: formulating, implementing and evaluating strategies, as illustrated in Figure 2. Its strategic formulation framework comprising of: mission and vision formulation, opportunity and challenge identification, company’s superiority and weakness, and long term target determination.
Performing External Audit
Developin g Vision & Mission Statement
Establishing Long-Term Objectives
Generating, Evaluating, & Selecting Strategies
Implementing StrategiesMgt Issues
Implementin g StrategiesMarketing, Finance, accounting R&D, MIS Issues
Measuring & Evaluating Performance
Performing Internal Audit
Formulating Strategy
Implementing Strategy
Evaluating Strategy
Fig. 2. Comprehensive Strategic Management Model (David, 2003) The said strategic analysis and formulation make use all of qualitative and quantitative information, both from company’s internal and external sources, as
