Marketing a Product

Semicka Ware

Grantham University

Developing unique marketing ideas for laundry detergent starts with identifying, in great detail, the target audience. In order to choose the correct marketing channels and marketing message, you have to determine what channels and messages are more likely to appeal to the audience. The more targeted the niche, the more unique the marketing tactics can be produced. Select brand champions, or influential people within your target audience, who will not only wear the clothing, but speak to its features, advantages and benefits over the competition. Product viability is determined by what the prospective customer thinks and how much time, money and effort the inventor is willing to devote to the idea. The goal is to get consumers to purchase and consume the laundry detergent. The ultimate goal is for consumers to switch to the new detergent and retain them.
Once the demographics has been established for the audience -- age, education level, or where they live - you can use psychographics, or personal characteristics such as values, interests and hobbies, to develop a content marketing strategy for the laundry detergent. For example, a low cost detergent that has a pleasant smell will appeal more for consumers between the ages of 18-24. Simply Laundry detergent can post videos for consumers on its website or social media to interact with its audience. For instance, the companies mentioned expend great efforts in researching customer needs and in capturing customer data, such as purchase history and website traffic patterns (Paul, 2015). No matter who the customers may be a content marketing strategy should provide useful information that's frequently updated to keep the brand top-of-mind. In marketing the laundry detergent, it would be best to try to appeal to all age’s groups to attract the most consumers.
Develop the brand as a laundry detergent that cares by sponsoring causes that matter to the target audience. Launch a fund-raising effort linked to laundry detergent sales, such as giving a percentage of each bottle of laundry detergent sold to a charity that raises awareness for a cause. Sponsoring an event linked to a particular charity, whether it's making donation merchandise to a charity auction in