BSBMKG514A Implement and monitor marketing activities

Review of implementation of the marketing strategy and tactics
BBQ fun
June 2009

Task 1
Executive Summary
The marketing plan reviewed in this report is for BBQ fun 2009. BBQ fun aims to be e leading outdoor‐lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQs, outdoor furniture and BBQ accessories will position BBQ fun as best in class for outdoor‐lifestyle retailing. BBQ fun will reinvent the way people shop for outdoor‐lifestyle products. BBQ fun will build its reputation on offering the fullest assortment of products possible in their
The chart will reveal the process sequence and highlight the dependencies of some processes on other processes. Week 1 Date: Week2
Date: Week 3 Date: Week 4 Date: Week5
Date:
distribution
Leaflet printing
Inserting graphic enhancements
Develop leaflet for letter box drops

A separate Performances analysis will be conducted for each activity in following manner

Task 2
Monitoring and implementing promotional activities
A regular review of all the marketing activities is being conducted based on the Gannt chart to keep track, so that evaluation of any issue of concern can be carried out as soon as possible.
• The regular review revealed that 70% of the people in the target market recognise the BBQ brand and what it represents,
• sales growth target of Increase sales from $15 million per year to $20 million per year in the next three years has been achieved
• gross profit margins are still 48%
Monitor Product pricing and distribution decisions
Product attributes: BBQ, outdoor furniture and BBQ consumables.
Product benefits: easy manage payment plan.
Product usage: All the products can be used in day to day household
Product users: people residing in new dwellings, people renovating and people replacing their old BBQ.
Product competitors: The Yard, BBQ’s R Us, Outdoorz.
Product distinction from competitors:
•