AIDA model is a behavioural model to ensure that an advertisement increase awareness, irritate interest, as well as leads the consumer to covet and eventually action (Hackley, 2005). This model was created in 1925 by Elias. St. Elmo Lewis, who was an American advertising as well as sales pioneer (Suggett, 2017). AIDA stands for attention, interest, desire, and action, this four stage that marketers use to convince the consumers as well as achieve marketing goals (BusinessTopia.com, 2017).
The first stage of AIDA model is attention, which is also known as awareness. It is frequently disregarded by most promoters nowadays. It’s recently accepted that individuals will discover the item or administration as intriguing as the customer does, however,
The audiences must hold interest in the advertisement even after they see it and put their consideration for a limited range of time. At the point when the audiences see it, they don’t pay attention for a few moments. However, when the content of advertisement is something they can identify with, they will be intrigued and tune in to what the marketers want to state. Significance can have a major effect on offering an item. The advertisement needed to be short and far reaching and show it in a fascinating or innovative way to create interest on beyond the advertisement (BusinessTopia.com, 2017). For example, if the marketer is compiling a direct mail, it must not be annoying the readers with tons of words and many pages. It have to be easy to read and split the information into abnormal subheads as well as
The final stage is to let the audiences aware of their desire, and hence take actions at once (BusinessTopia.com, 2017). This is the most major work which is make the case end. Which is referring to the courtroom, it is the last summation by the lawyers. Additionally, the infomercials is working well on this stage because it sell the products to the audiences immediately after they demonstrate the products. However, if the marketers are not able to achieve stage four, which is making the audiences to take action, the marketers will have to leave an enduring and positive impression about their product anyway. This is the reason that the first three stage are so essential (Suggett,