Manzana Case Study 1. How is the Fruitvale branch doing, and what are the causes of these problems? Obviously, Fruitvale did a terrible work in 1991. On one hand, compared with itself in the last year, Fruitvale in 1991 got a horribly increase on renewal loss rate, from 33% to 47%; in the meanwhile, the turnaround time was prolonged from 5 days to 6 days. On the other hand, compared to the main competitor, Golden Gate (GG), in 1991, Fruitvale, obviously, lost competitiveness - renewal loss rate…
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