AVARI RAMADA HOTEL: PRICING HOTEL ROOMS Vrinda Manektala (FM1)
Contents Executive Summary ................................................................................................................................................ 1 Milieu ............................................................................................................................................................. 1 The Structure of External Environment (Macro)............................................................................. 1 PEST Analysis........................................................................................................................................ 1 The Structure of Internal Environment With the formation of tax free industrial zone, there was a marked impetus to the industrialization of the area resulting in increased business travel to the city. Thus, leading to a possibility of increase in business travellers to the hotel. Political Environment As the changing political situations in Pakistan had affected the entire industry it also was going to have an impact on Avari’s Business. The International Airport was to grow its database as flights from Europe and United States were expected to start by the end of 1989, thus resulting in potential increase in business as well as leisure travellers. The formation of a tax free industrial zone along with being part of the economic environment was also a part of political environment. Social Environment Social and cultural developments are one of the considerable factors which affect the hospitality Industry. A hotel needs to change its strategies in accordance to the change in social environment. Culture is embedded in roots of Pakistan; it is a melting pot of tradition and ethnicity. With the influx of flights from Europe and United States there was an expected incursion of tourists which would directly affect the business of Avari. The hotel had an opportunity to make a name for itself in the midst of this changing social environment.
THE STRUCTURE OF INTERNAL ENVIRONMENT Micro Environment The
