growing rapidly (Alarcon 2009) (Blandford 2010)
This change is happening at a fast pace (Perez 2010) and there is little written about the particular challenges in marketing the digital products, hence the reason to look at Digital products specifically in this paper. 1.2 Social media and viral marketing Internet has now become a virtual social world where we meet our friends and family, make new friends, engage in conversation about work-life experience – including buying products and services…
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