summary ……………………………. 2 Introduction ……………………………………. 2 Body……………………………………………. 2 Conclusion …………….………………………. 4 References ………..……………………………. 5 Appendices …………………………………….. 6 Executive summary: “Airpork” is one of the products of APL, Australian Pork Limited, which succeeded to grow its sales drastically within very short period of time. Their success was “a story born out of disaster”, happened even before their advertising campaign started. However, their story did not happen because…
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