Royal Business College
Submitted by- Gurpreet Singh
SubmittedTo-Gauri Patil
Assessment task 1-
Case study task:
Analysis and assess marketing performance and current strategic position.
1. Ans. Hyundai Swot Analysis-
Strength
Weakness
Strong brand
Growing brand
Serving worldwide
Large manufactures
Product recalls
Shortage of spare parts
Production losses
Low sale in Japan
Opportunities
Threats
Hybrid cars
Provide training to dealers
Develop fuel efficient cars
Boosting fuel efficiency
Exchange rates
Inflation
High fuel prices
Competition
SWOT analysis for General Motors (GM) -
Strength
Weakness
Global presence
New vision and strategy
Well performing brand
Strong brand portfolio
High cost structure
Car recalls
Opportunities
Threats
Changing consumer needs
Increasing fuel prices
Rising raw material prices
Exchange rates
SWOT analysis for Ford motor company-
Strength
Weakness
Economical initiative
Strong position in US market
High cost structure
Poor environmental record
Opportunities
Threats
New emission standard
Increasing fuel prices
Intense competition
Decreasing fuel prices
SWOT analysis for Toyota motors corporation-
Strength
Weakness
Innovative culture
Brand reputation valued at $30 billion
Industry leader in production and sales
Large recalls
Weak presence in the emerging markets
Opportunities
Threats
Positive attributes towards green vehicles
Changing customer needs
Fluctuating fuel price
New emission standard
2) Product Portfolio for Hyundai-
Hyundai i10
Parent company- Hyundai
Category-Small car
Sector- Automobiles
USP- Design and Affordability
Segment- Small car segment
Target group-Young middle class and upper class
Portfolio for GM (General Motors)
Parent company-Chevrolet
Category-SUV
Sectors-Automobiles
USP-smooth ride and design
Segment-suv segments
Target market-Family or transport operator
Portfolio of Toyota-
Parent company –Toyota motor company
Category-Sedan
Sector-Automobiles
Tagline/slogan-Be envied or envy
USP-innovative utility features.
Portfolio for ford-
Parent company-Ford Motors
Category-Sedan/Hatchback
Sector- Automobiles
Slogan-Feel the difference
3. Ans-
Comparative and Competitive Analysis
For Hyundai and GM
HYUNDAI
GM
STRENGTH
Strong brand
Global presence
Growing brand
Strong brand portfolio
Weakness
Product recalls
High cost structure
Shortage of spare parts
Brand dilution
Low sales in Japan
Bureaucratic culture
Opportunities
Develop fuel efficient cars
Positive attitude towards green vehicles
Hybrid cars
Increasing fuel price
Provide training to dealers
Changing customer needs
Threats
Conflict between south and north Korea
Fluctuating fuel prices
Exchange rates
New emission standard
High Fuel prices
Rising raw material price
For Hyundai and FORD
HYUNDAI
FORD
STRENGTH
Strong brand
Strong position in us market
Growing brand
Economical initiative
Weakness
Product recalls
Poor environmental record
Shortage of spare parts
High cost structure
Low sales in Japan
Unprofitable Europe operations
Opportunities
Develop fuel efficient cars
Positive attitude towards green vehicles
Hybrid cars
Increasing fuel price
Provide training to dealers
Growth through acquisitions
Threats
Conflict between south and north Korea
Decreasing fuel price
Exchange rates
Rising raw material prices
High Fuel prices
Fluctuating exchange rates
For Hyundai and Toyota
HYUNDAI
Toyota
STRENGTH
Strong brand
Innovative culture
Growing brand
Brand reputation valued at $30 billion
Weakness
Product recalls
Large recalls
Shortage of spare parts
Weak presence in the emerging markets
Low sales in Japan
Opportunities
Develop fuel efficient cars
Positive attitude towards green vehicles
Hybrid cars
Increasing fuel price
Provide training to dealers
Growth through acquisitions
Threats
Conflict between south and north Korea
Fluctuating fuel price
Exchange rates
Rising raw material prices
