Google’s Strategies
Michael Kelly
Grantham University

Introduction Google’s strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry, because even if Google ultimately can’t go where it wants, the industry will be changed regardless. Watching Google helps us understand not only where Google is going, but where others might go also. Some of the motivations are simple. Google’s revenue is based on advertising, so it needs more and more places to show its ads to increase its revenue. So, expanding its reach through its AdSense contextual ad network makes sense. So does its acquisition of DoubleClick. Both of these moves allow Google to place ads on Web properties it does not own.

Information systems Strategy Google IS supports it business strategy through innovative and also letting individual to be able to download their software and design or edit it, in a way it can suit their business strategy. Information technology is a subjects or course that inspires innovation.it does allow individual to spend some percentage on their project since Information technology supports innovation (Pearlson, 2013).

Google’s organizational strategy support
Google’s organizational strategy supports its business strategy mission statement. Google let data for a project that is going on and also let its systems to be accessible by all its employees through the help of company Intranet. Google is let this be accessible because, they feel they might be other employees that may have idea of the