Wet MKT5000 Assignment 2 October 2014 EXECUTIVE SUMMARY The Lego Group was founded in 1932 by Ole Kirk Kristiansen (Mortensen 2012). Kristiansen, a master carpenter and joiner, initially manufactured stepladders, ironing boards, stools and wooden toys from his workshop in Billund, Denmark. Kristiansen worked under a motto of "Only the best is good enough" which is the same spirit that Lego still strives to work to today. As the Lego business grew from the 1930s until today, Lego has been required…
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