business” (Stevens, B, 2005, p. 1). On her book she teaches students how to argue persuasively using evidence to support their assertion. “…Persuasive writing offers unique challenges in the corporate and journalistic worlds” (Vassallo, P, 2002 p. 1). On his book he offers helpful ideas for writers. “Using persuasive definitions and persuasive language generally to put a spin on an argument has often held to be suspicious, if not deceptive or even fallacious” (Walton, D, 2005, p. 1). On his book he…
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