1. Forecasting 1.1 Growth rate of sales Period 2012 2013 2014 2015 Growth rate of Sales -1% 3% 2% 2% According to the economist prediction, economic recession will still last at least 5 years. Europe, America, and Asia all are experiencing a slow or negative growth time since 1922 economic crisis. Under this bad macro economic situation, it is hard to have an optimistic forecast about Goodman fielder’s sales growth rate. Furthermore, in 2011, Goodman fielder experienced a negative sales…
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