International Paints Company
Brings Operational Efficiency
Through Process and Systems
Uniformity

highlights
“We are extremely happy, despite all possible complexities…..
Alletec took the first implementation live in flat 3 months, 10 days. This seems to be like a dream come true”
Manish Choksi,
V.P, Strategic Planning and IT,
Asian Paints

Asian Paints is India’s largest paint company and ranks among the top ten decorative coatings companies in the world. It operates in 22 countries and has 29 paint manufacturing facilities in the world, serving consumers in over 65 countries.
The Company has an enviable reputation in the corporate world for professionalism, fast-track growth, and building shareholder equity. It operates in five worldwide regions, including South Asia, Southeast Asia,
South Pacific, Middle East, and the Caribbean.
The Company markets five corporate brands, namely Asian Paints, Berger
International, SCIB Paints, Apco Coatings, and Taubmans. It operates through its subsidiary Berger International in 10 markets; in Egypt through
SCIB Chemical SAE; in the South Pacific as Apco Coatings; and in Fiji and
Samoa as Taubmans.

business situation
The various Asian Paints subsidiaries across the world used different systems. This led to different business processes and monitoring challenges. To ensure that its international business kept pace with the parent company, it was important that the subsidiary had uniformity of processes – enforced through an enterprise system.
The subsidiaries were at different stages of growth and maturity, largely midsized. They possessed a variety of existing systems, leading high IT administrative costs and duplication of efforts in reporting.
The company’s executives saw a critical need to standardize operations in the international markets and find a business solution that could cater to such mid-sized entities. Since the solution was to be deployed across several countries, total cost of ownership and support were key considerations. “We chose Microsoft Navision because it was a solution with international modules for 40 countries, and it supports languages such as Chinese, thai, and Arabic, among others”
Aashish Kshetry
Systems Development Manager,
Asian Paints

the Alletec business solution
Having studied the business and operational pains for Asian Paints, Alletec adopted the following approach:

ƒ Evolved a Global Template for the solution – working closely with management representatives of various subsidiaries - so there was uniformity of business processes across all countries

ƒ Selected Microsoft Dynamics NAV as the product to implement the
global