MEMORANDUM

SUBJECT: Article Summary: The Confluence of Content and Social Media: Insights for Success In 2014

This message provides a summary of an article found on the Forbes website titled, ‘The Confluence of Content and Social Media: Insights for Success in 2014’ that was submitted by Jayson DeMers on January 4, 2014. The purpose of researching this article is to gain perspective on how to best communicate with the public through blogs, Facebook, Twitter, and other online social venues.
Primary Ideas
Roughly 90% of businesses are on social media. Because of this high number it is one of the easiest ways to reach new customers. The top reasons to use social media are:
To engage with clients;
Build the company brand;
Direct people to the company website;
Show customer services and products we offer.
The first step to take is to figure out what platforms our clients are on. The best way to do this is to research our competitor’s social media efforts and learn where they engage with their clients the most. Other considerations are:
25% of Facebook users and 34% of Twitter users will patronize a technology business based off of recommendations by other users.
21% of Pinterest users will purchase do-it-yourself related products if referred to on site.
Linkedin is best utilized for business to business relationship building.
Trends to consider:
Image based social network sites like Pinterest, Instagram, and Tumblr are expecting significant growth. The sites are shifting their usage to creating wish lists.
Facebook has 30% more conversion rate wins than any other avenue.