An article recently published on abc.net.au outlines how the Mackay Family in Queensland took an ‘innovative risk for the produce industry’ and created an opportunity for consumers to significantly increase their consumption of fresh fruit. In establishing their brand “Fruit Bar”, the Mackay’s have utilised two key marketing principles, “Mental Availability” and “Physical Availability”. Their idea to create a Fruit Bar is also an example of a dynamic continuous innovation.
The Mackay family have used modern technology, vending machines, to distribute a product, fresh fruit, that consumers trust and would not necessarily require them to change or learn new behaviours. (chapter 7) They have ensured their brand is noticed and thought of by strategically placing their vending machines next to recognised brands, such as Coke and Mars Bar vending machines and thus offering consumers a healthy option or choice. Each day consumers are educated on the benefits of fresh produce by health authorities and (not sure whether to include this bit) By locating their pilot vending machines in busy public areas, such as train stations and hospitals, they have the opportunity to reduce costs related to marketing their brand. Consumer’s buyer behaviour is influenced by their education, upbringing, history and culture (page 46,47Chapter 2) and the Mackay’s have targeted a diverse, broad market of people with limited time, such as; workers in hospitals, people visiting sick, commuters that use public transport, teenage boys at sporting complexes that may not have the opportunity to shop during regular business hours or purely for convenience. (page 228 Chapter 6) The Fruit Bars are physically available to consumers to buy the product at literally anytime of the day.
By evaluating market research, and customer satisfaction, the company understands the target market’s needs. The Mackay’s have been able to plan and create strategies to ensure an extended product life cycle. (Lecture 5/Chapter 7) They have adapted to customer feedback by starting with just their
Aneko Dickens 3/4/2015 Ethics and Community relations Mr. Jordan Article Assignment 2 This article is about six Philadelphia cops that in 2014 allegedly stole $500,00 from drug suspects. After two years of investigation into the Philadelphia Police department, federal agents prosecuted six narcotics officers. From 2006 to 2012, the corrupt officers reportedly beat up their suspects and stole $500,000 worth of drugs, cash, jewelry, and electronics. The indicted officers where each specialized in narcotics investigations…
of those people have tried nothing, and stick with the eating habits and the way they live. This can lead to many deaths because of obesity. Kids are becoming more obese which leads to diabetes, heart attacks, and other diseases. According to the article, McDonald’s feeds more than 46 million people a day-more than the entire population of Spain. This shows people are going to more fast food restaurants more then ever because it is convenient, fast, and you don’t have to waste your time cooking.…
Sticker Shock—Stock Valuation at 10-Year High Throughout the last few years, out economy has seen a number of different fluctuations; we’ve seen everything from high peaks to very low troughs. In the past, it’s been very fortunate for us, but more recently, it has come to affect our standard of living. Luckily for us, we’re not on an upward rise, but two or three years ago, we were in a hole that has left us with things to worry about…even now. One such case is stock valuation. At the beginning…
Daniel Hurley and Paul Kwon (2011) define “savoring the moment” (savoring) as the “propensity to focus on and enjoy past, current, and future positive events”. This is accomplished through behavioral means (laughing and smiling), sharing the positive experience with others (which correlates to increased levels of life satisfaction), and by cognitively storing the memory for future recall (Hurley & Kwon, 2011). Additional research has linked savoring with increased sense of present happiness, percent…
Breakeven Oil Production Cost http://www.businessinsider.com.au/crude-oil-cost-of-production-2014-5 Form the graph above we can see that oil price production cost is different in every country or region. It depends on the geological setting of the oil reverse. The lowest one is Middle East production that have rig in onshore with $27 dollar per barel. And the highest one is on the artic which have rig off shore and need a lot of high technology to be installed with $75 dollar per barel. The price…
The study has affirmed the critical part taking an interest sports plays in giving the knowledge important to succeed in the aggressive world in which we live. This survey shows that woman should be involved in sports just as much as men. The article has a great point on why sports have an influence on one’s life in grade school, college, and a work field. For Women, Athletic Ability Could Determine Corporate Advancement By Akane Otani October 14, 2014 For Women, Athletic Ability Could…
Christian Clients’ Preference Regarding Prayer as a Counseling Intervention A review by Jeremy Garcia Liberty University Summary The journal article that I reviewed studied the preference of a client in the integration of prayer in the professional counseling session. The article began by depicting the mental health practitioner’s increase of consideration concerning spirituality. Clients are asking specifically for a spiritual intervention when they are pursuing counseling. Not…
Alysa Ruiz 10/12/14 B2 Stress and Bullying can Lead to Suicide Rebecca Sedwick attempted suicide when she was overwhelmed with stress and bullying at her school, her parents are finding ways to cope with her death. The committed suicide of Rebecca Sedwick relates to our chapter because it talks about stress, suicide attempts, and the coping of a loss. Rebecca Sedwick was under a lot of stress when she was bullied at her school, she was excluded from a social circle so it caused her to have a mental …
relationships and divide objects into cateogories. Finally, the formal operational stage where the individual can manipulate objects. (p. 94). The article written by Webb discuesses the uniqueness of indiviual learning. Piaget’s theory allows teachers to realize that children may be on different cognitive stages or may process information differently. The article also stresses the importance of social interation between peers (Webb, 2001, p. 94). With the cognitive development theory proposed by Jean…
PSY 496 Week 2 Assignment Methodological Issues Article Review Purchase here http://chosecourses.com/psy-496-week-2-assignment-methodological-issues-article-review Description Methodological Issues Article Review. Read the following articles, which can be accessed through the ProQuest database in the Ashford University Library: Evidence-based practice in psychology: Implications for research and research training. Practice-based evidence: Back to the…