The Art of Persuasion

What is the persuasion? Is it a debate, is it a feeling that you came out on top of a discussion that someone believes your opinion, or you feel like you "won a battle" in an argument?
Dictionary.com defines "persuade" as
1. to prevail on (a person) to do something, as by advising or urging: We could not persuade him to wait.
2. to induce to believe by appealing to reason or understanding; convince: to persuade the judge of the prisoner's innocence.
When you type in the word "persuade" into Google, it states "cause (someone) to do something through reasoning or argument."
Let's take a step back and look at this from outside of the box. Most people believe that the persuasion falls on the accountability of the person injecting the idea…when really the action of being convince lies with the person who is on the receiving end…If this thought process is true, the persuasion isn't achieve by forcing or pushing an idea, but through the ability of altering perceptions.
Reflect back on your most recent sales conversation, debate, or disagreement. Think about how the conversation got started, how was the middle of the conversation and how the conversation ended.
Within every conversation, persuasion takes place, whether you know it did or not. Where in that conversation did you feel like you had to re-explain something, explain your thought process, or explain "yourself?" Think about this for just a moment, "Why did you feel like you needed to take this extra step of explaining?" It's because your perception doesn't matter anymore right now. When the other person doesn't see the things the way you perceived or portrayed them to be, they are on a different page. Their perception is based on off of the things you said that painted a different picture in their mind and their logic took them into a different direction. Then their perception becomes their reality in a matter of seconds. Most people will fail to recognize the mindset of the other person and continue the conversation while the other person starts to digress from your words. Some folks will think that if they can push through the conversation and hit the next point, hoping that the other person will be back on the same page. This always seems to be an "awkward moments" during the conversation. The funny thing is you'll know when you're actually reached this point. Because you'll start to push or try to convince an idea and you'll start to feel that they're losing the level of interest from your conversation.
Since you are leading this conversation, it is your duty to recognize the change in the other person's communication styles and nuances. Any types of signs,