PEST analysis
Business Environments. Arcadia Group ltd.

Assignment 2
Module leader: Dr. Marcjanna Augustyn
Student ID: 200911496
Module code: 44201

Table of Contents

Summary3
Introduction3
Methodology4
Political Factors4
Economic Factors7
Social Factors 8
Technological Factors………………………………………………………………………………………….10
Conclusion………………………………………………..……………...…………………….11
References…………………………………………………….……………………………….12

Summary
Report includes political, economic, social and technological factors. This analysis is done in order to predict the future impacts of these factors on Arcadia Group. The main points are discussed:
Political Factors: taxation policy, competition policy, environmental problems.
Economical Factors:
They continue to develop their strategy to manage energy consumption. Company’s ongoing efforts to drive energy efficiency have reaped further rewards this year, with additional reductions in carbon emissions of over 4,500 tonnes across their store portfolio, three distribution centres and head office buildings. Additionally, Arcadia’s projects to shrink their carbon footprint and reduce the amount of waste they send to landfill have seen further progress. In the last year company have increased their recycling activities again. Company have reduced landfill waste by 1,667 tonnes (www.arcadiagroup.co.uk). Furthermore, Arcadia's supply chain stretches across 60 countries, so logistics is an area of the business where there is a great deal to be achieved in terms of reducing impact. In particular, they have commissioned a thorough and extensive review of the transport operations within their logistics partners Spectrum for Arcadia (SfA) to improve overall efficiency and reduce CO2 emissions. During the year CO2 emissions per delivery from their SfA fleet have been reduced by 10%, following a 7% reduction the previous year. This is largely down to: * improved utilisation of the transport fleet, including better store planning; * changing the operating model for how product is distributed to Southern Ireland; * the opening of four regional delivery points; * recycling all cardboard and plastic used in their