Professor: Dr. Marie Hélène Mouawad Université Saint – Joseph Course: Business Plan Masters Entrepreneurship 5/17/2012 Professor: Dr. Marie Hélène Mouawad Université Saint – Joseph Course: Business Plan Masters Entrepreneurship 5/17/2012 Prepared by: Diala Kobeissi – Mohamad Cherkawi The present document aims at submitting a comprehensive study and overview of the development of a new Wooden Bakery franchised outlet in the region of Hamra.
Prepared by: Diala Kobeissi – Mohamad Cherkawi The present document aims at submitting a comprehensive study and overview of the development of a new Wooden Bakery franchised outlet in the region of Hamra.
Plan Part 1: Executive Summary 1.1 Mission Statement all gathered in the Presto menu.
* Quality Products Wooden Bakery uses only the finest ingredients in their products. Their dough is made fresh throughout the day, every day of the year.
* Industry Innovation Wooden Bakery continues to improve and strengthen their brand image, reputation and operating system through innovation. Their Quality and Development team is among the best in the industry, providing fresh new product ideas with a keen focus on product integrity.
* Training and Consultation Wooden Bakery provides a comprehensive training program to their franchisees. They also provide store opening support as well as continuing assistance thereafter. 1.3 Marketing objectives The marketing objectives are to meet & supply the demand of the highly dense region of Hamra and neighboring areas with the ONES-STOP-SHOP Wooden Bakery outlet and delivery service concept.
1.4 Expected Accomplishments Knowing that the mentioned market is constituted mainly of a residential area along with local businesses, colleges, schools, clubs that are sensitive to timely service, quality, and value for money, the business is expected to capture a good market share for delivery business as well as for walk-in business during its first year of operation and onwards in the Hamra vicinity.
1.5 The Bakeries Industry The last decade has witnessed a boom
