A general description of the organization and its history
Apple Computers was formed in 1976 in Cupertino, California by fellow workers Jobs, Steve Wozniak and Ronald Wayne. Through the following decade the company went from strength to extent, contending with opponent organization Microsoft for a share of the PC market. Apple best known items incorporate the Macintosh line of PCs, the ipod, the iphone and ipad. In 1985, Jobs was pushed out of the organization after pressures amongst him and CEO John Sculley approached their peak. The following decade demonstrated troublesome for apple however, with decrease profits and record stock lows, Jobs came back to the overlap in 1997, setting the phase for maybe the best 'second act' anybody could
Compelling incorporation of equipment, programming, services, and third-party applications into separated gadgets permit Apple to catch a premium on hardware sales. Great inventive products: The organization is very creative and with the presentations of Apple Pay, Apple Watch, and Apple TV, each of which could boost gradual income yet more essentially help to hold iPhone clients over time. Moreover, Company provides an amazing retail experience for its
Second, Apple possess a full set of software, items and applications, which are interlinked and keep up each other, adding to that incoming apple products will be released in the near future. Third, High quality consumer experience is a key of apple’s retail store by giving a direct speak well informed employees which boosted the company awareness. Fourth, financial security “As of March 28th, 2015 Apple declared a 27% increase in revenue and a 40% increase in earnings for each share which set new second quarter records for Apple”. Last, Apple has a self-managed work teams with increase efficiency and therefore as a strength.

Weaknesses
Apple are among the priciest ones on the market and that is a major weakness because there is a strong competition in market now, and the consumer of apple products can easily obtain the similar function products by its competitors in a lower price.