though Apple revenues continue to increase despite the hard economic times, it is important that
Apple anticipates situations where customers prefer other products since they are cheap.
Another threat faced by Apple is that the company is faces strong completion from its competitors. The organizations that Apple competes with are also well established and pose a threat to Apple since they can create products that directly compete with Apple’s products at cheaper costs. Majority of companies in the technological ‘world’ have the perception that Apple products are not compatible with the widely available software like Microsoft.
The fact that Apple depends on few contracted partners to produce Apple’s products means that the company is exposed to product supply risk which may adversely affect the operations if they occurred at any time.
Social factors
Apple products have proved to be successful in various cultures basically due to the fact that the products are dependent on advancement of technology something that has been embraced in almost all corners of the world. That said, Apple needs to thoroughly consider each market as an individual market and develop marketing strategies that are going to be effective in each market.
Political factors
Since Apple has presence in various countries, the company has to make sure that it adheres to the specified rules and regulations in the various countries in terms of tax rates to be paid, employment rules, business rules and many other aspects.
Environmental Factors
As far as the environment is concerned, Apple (2012) states that the company thoroughly considers the impact that the company’s products have on the environment when been used and after they have stopped been used. The company states that less material is now been used in all aspects of the products to make sure that the impacts that the company has to the environment is minimized to the lowest level possible.
Technological factors
Apple is widely considered to be among the most technological innovative company in the world. The company’s products are seen as market leaders in the various sectors that Apple serves and competitors have to be always on their toes in order to make sure that they have products that can compete with Apple’s product offerings at all times.
Apple EFE MatrixThe weighed sum of 3.5 indicates that Apple’s strategies should be effective in making use of the opportunities in the industry while at the same time dealing well with any threats.
Value
The main aim of majority of Apple’s products is to integrate multiple functions in one product so that users can be able to get value for the products that they