Bottled Water grew 2.7% in 2014, $592MM
Sparkling Water grew 22.0% in 2014
Sparkling ICE grew 54.3% in 2014 with a 3.1 dollar share of the category •
Sparkling ICE would be the #4 Diet CSD brand in New York behind
Diet Coke, Diet Pepsi and Coke Zero
Sparkling ICE would be the #10 CSD brand overall in New York
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IRI – 52 Weeks Ending 12.28.2014 – New York - Multi Outlet
Top 20 Water Brands
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Sparkling ICE ranks #2 among all Bottled Water brands.
#1 in % Growth, and #1 Sparkling Brand
IRI – 52 Weeks Ending 3.22.2015 – New York - Multi Outlet
New Entrants Have Failed to Gain
Traction
Sparkling ICE 637% than Comp.
IRI Last 4 Weeks Ending 12.28.2014 – New York - Multi Outlet
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Sparkling ICE Driving the Category
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Sparkling ICE grew 46% over same 4 weeks LY
Only Single Serve Water Brand with growth
IRI – 4 Weeks Ending 3.22.2015 – New York - Multi Outlet
Sparkling ICE
The # 1 Selling Single Serve Bottled
Water In NYC
Deal # 1
Buy 7 get 1 FREE
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Reg. Case Cost - $12.00
Deal Case Cost - $10.50
SAVE - $1.50 per case
Suggested Retail - $2.00
Unit Cost - $0.87
Unit Profit - $1.13
Margin – 57%
Case Profit - $10.56
Deal # 2
Buy 15 get 3 FREE
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Reg. Case Cost - $12.00
Deal Case Cost - $10.00
SAVE - $2.00 per case
Suggested Retail - $2.00
Unit Cost - $0.83
Unit Profit - $1.17
Margin – 59%
Case Profit - $11.04
Deal # 3
Buy 25 get 6 FREE
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Reg. Case Cost - $12.00
Deal Case Cost - $9.68
SAVE - $2.32 per case
Suggested Retail - $2.00
Unit Cost -
