Quentin Carr-Marzette The Tipping point Malcolm Gladwell Little Brown United States 2000

Psychology is the study of the mind and behavior and it is always interesting to learn about. There are numerous types of books out there about psychology and they all contain very critical information. I am going to be doing my book report on a book called “The Tipping Point”. This book is written by Malcolm Gladwell in the year of 2000. This book wants to explain the sociological changes that occur in our daily lives. Malcolm Caldwell did a lot of research with different fields, industries, and scholarly disciplines. In this book Malcolm focused heavily on three key-factors that will play a role in wide-scale popularity. One factor is called “The Law Of The Few”, the second one is called “The Stickiness Factor”. Last but not least the third one is called, “The Power Of Context”. Those three key components take up the majority of the books information. “The Law Of The Few” briefly states that before widespread popularity can be gained, key people must adapt an idea, concept, and product before the tipping point is reached. The three key people are nicknamed Connectors, Mavens, and Salesmen. If they all come to a group agreement, they will all tip into rapid growth ad success. The Stickiness factor is the next one that I am going to talk about. This factor states that people should play close attention to a product, concept, or an idea. Although the Stickiness Factor usually depends on context, it is generated to be unconventional, unexpected, and contrary to received wisdom. “The Power Of Concept is the last of the three major concepts that make up this book. “The Power of Concept” determines whether a phenomenon will fall into widespread popularity. This can play a major role in the tendency of being able to attain the tipping point. In this book Malcolm argued that there are actually a number of patterns and factors that fit in with the influential trend,