Razor, therefore siphoning off customers from Pro to Clean Edge. Randall’s team runs potential scenarios of product cannibalization, which point to the Clean Edge Razor taking 60% of sales from the Paramount Pro and Paramount Avail lineup. Using Rosenberg’s suggestion, 35% of sales are taken from the Paramount Pro and Paramount Avail lineup. One way in which we will mitigate this problem is to stress to Rosenberg that the different segments in which we are targeting with our products. The Paramount…
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