campaign will run across the five main metropolitan areas of New Zealand: Auckland, Hamilton, Wellington, Christchurch and Dunedin, and involve full page colour ads and the use of the Sunday papers in only the first two weeks of the campaign. The target audience of the campaign will be 20-49 year olds. Gregg’s has advised us that the budget is task related and once the objectives set by Gregg’s are met then the campaign will come to an end. The period between Feb 2012 and Jan 2013 resulted in $6,503,830…
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