Question 4 During 1960s concerns for the health of the earth were considered the responsibility of the government however the 1990s known as “the earth decade” saw the innovation of greener products and the necessity for green marketing (Leslie, Bock, Joseph, 2013). Green marketing refers to all efforts to produce and promote products that contain ecological and environmental harm minimization features. This essay discusses characteristics of the green consumer, green marketing myopia, greenwashing…
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