Florida Atlantic University MAN 4301 Dr. Elliot Ser November 23, 2011
Contents Internal and External Environment 5 Company History 5 Company Financials 5 SWOT Analysis 6 Impact Among Human Resource Management Policies 10 Personnel Needs 11 Department Personnel 11 Bakery Department 11 Deli Department 12 Meat Department 12 Position Descriptions 13 Recruitment and Selection of Employees 13 Recruitment 13 Selection 14 Types of Training 14 Training Process 14 Needs Assessment 15 Development 15 Conduct of Training and Evaluation 15 Upgrading Skills 16 Company Financials According to Publix’s 10-K annual reports, they recorded revenues of $24,515 million during the end of that financial year in December 2009 (FY2009), an increase of 1.7% over 2008. The operating profit of the company was $1,680.9 million in FY2009, an increase of 7.4% over 2008. The net profit was $1,161.4 million in FY2009, an increase of 6.6% over 2008 (Publix Stockholder, 2011). Publix stands as one of the largest regional grocery chains in the United States. Its main competitors are national grocery chain IGA, Kroger, and Whole Foods; consolidated retail and warehouse chains, including Wal-Mart, Target, Kmart, Costco, Sam’s Club and BJ’s Wholesale Club; and several regional grocery chains, including Fresh Market and Winn Dixie. Publix Super Markets Inc. Financial Perspective (In Millions) | 2007 | 2008 | 2009 | 2010 | | | | | | Total Revenue | 23,193.6 | 24,109.6 | 24,515.0 | 25,328.1 | Net Income | 1,183.9 | 1,089.8 | 1,161.4 | 1,338.1 | Profit Margin | 5.10% | 4.52% | 4.74% | 5.28% | SWOT Analysis Strengths: Publix has focused on customer service to develop a competitive advantage. For the 14th consecutive year, the company is the highest-ranking supermarket for customer satisfaction. This is the key for Publix to enhance their customer’s willingness to spend in the store. According to Gomez-Mejia, Balkin, and Cardy, (2010), “One of eight