Marketing, every one defined marketing the way he or she see things in the daily life, many people things marketing is buying and selling only. But looking at businesses that focused in organization marketing can all so describe at medium that allows buyers and sellers of a specific good or service to interact in order to enable an exchange. The value that individuals pay during the operation or transaction maybe determined by a number of aspects, but price is often determined by the services of supply and demand. But according to(Perreault,C,McCarthy,2011p4) also define marketing as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client.
In addition to the definition, (American marketing association,2007) known as AMA define marketing as the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have valve for customers and also clients in addition of partners and society at large environment(American marketing association,2007)
The importance of marketing in organizational success
Marketing is a very important aspect in business since it contributes significantly to the success of the organization. Manufacture and distribution depend essentially on advertising. Many individuals think that sales and marketing are fundamentally the same. These two concepts are different in many phases. Marketing covers advertising, promotions, community relations, and sales. It is the process of familiarizing and promoting the product or service into the marketplace and encourages transactions from the buying community. Sales refer to the act of buying or the actual deal of customers purchasing the product or service (exforsys Inc., published on 6th Nov 2009)
Disney invested in India, China and other markets around the world by introducing Disney television and magazines, but there are challenges and limitations on the returns in their investment in these markets. Culture and spending are different from the United States. So they know