) in July .3 o is a subsidiary of the Australian Medical Association ( ). Its goal was to cover costs and not bleed revenue, but it did for a number of 1 The pm Project, Channel Southern Cross television, viewed February . 2 Throughout this essay I use the terms ‘trade’, ‘trade market’ and ‘general trade market’ to refer to adult fiction, adult nonfiction and children’s fiction and nonfiction titles. 3 http: adbonline. anu.edu.au biogs A b.htm, viewed February ; Rod Home, ‘Case Study: Scientific…
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