persons, family and friends, we are literally surrounded. Anytime you log onto the internet and see an ad, when you are cruising down the road and see a billboard, when you pick up a sales ad for your favorite store, when you read reviews of a book before purchasing it, it is all persuasion. But why is persuasion so important, and how is it so effective? There are three main parts to persuasion according to Feenstra (2011), “As we explore persuasion, we can divide the persuasive communication into three…
Words 2191 - Pages 9