PepsiCo has enjoyed a long history of delivering strong financial growth for shareholders. With some of the world's most powerful brands, our commitment to sustainability and top global talent, PepsiCo is positioned to win in the long term. Get the latest presentations, reports and communications from the company here.
Pepsi has been bringing fun and refreshment to consumers for over 100 years. Learn more about our flagship brand and the broad spectrum of beverages it offers worldwide.
Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy, IZZE, Naked Juice, Propel, Mug, and Aquafina, among others. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
From its humble beginnings over a century ago, Pepsi-Cola has grown to become one of the best-known, most-loved products throughout the world. Today, the company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices. Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them. http://www.pepsico.com/brands/pepsi_cola-brands.html New Products
• Mtn Dew Kickstart - Sparkling combo of DEW,
industry tries to differentiate its product in order to satisfy the customers' tastes and desires. Pepsi Max is one of the drinks introduced by PepsiCo into the CSD, offering greater flavour and at the same time zero calories. Pepsi Max experienced a number of challenges after it was introduced into the market which will be discussed in the report. The pivot of this report is an overall analysis of Pepsi Max. It includes the basic analysis of both the company and product background overview, detailed…
and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are…
(Using the PEST and Geography framework) Analyze Pepsi as a company using only the information in the case 3-4 Recommendations for Pepsi to become successful in Russia 4-5 Answer the specific questions asked by Bill Shaddy in the last paragraph of the case 5-6 Pepsi challenge – Russia 1992 Pepsi is a soft drink produced and manufactured by…
Demand of Pepsi Julliet Indiana Wesleyan University February 21, 2012 Abstract Pepsi is a popular cola brand that is available for purchase at many convenient stores, grocery stores, department store, vending machines and restaurants. It is in an Oligopoly industry. One market place can have a stronger market share than another market place. There are several determinants of demand which can influence the shift in the demand curve left or right or decrease or increase in the demand. Demand…
Bryan Shields Mrs. K Enc. 1101-83 Feb. 3rd 2014 OLD PEPSI ADS VS NEW PEPSI ADS In this paper I will take you into the wonderful and exciting world of advertising. We will look at advertising way back from the 1960s, and then some new advertising. We will be identifying the purpose of the ad the social, economic, and cultural influence of the content, who the intended audience was, who the genius that created the ad. Also what the subject of the ad was…
Pepsi-Cola UK case analysis Market and Competition in U.S Distribution Channels % of U.S soft drink volume % of Pepsi in that channel % of Coke in that channel Additional Info Food stores 42 30.2 29.6 Supermarkets in U.S. were diversified. Large chain controlled less than 2% of U.S. volume. No regional chain had more than 25% market share in a major trading area. Soft drinks provided 20% margin. Vending machines 12 26 41 Bottlers provided vending machines; producers…
Morgan Griffith Mr. Jones English 1010-018 16 October 2013 Pepsi Max: “Gordon for a Test Drive” In society we are influenced daily by companies trying to sell us a product that we must have. Yesterday’s choice of breakfast from Starbucks is no longer equivalent to today’s alternative at Dunkin’ Donuts. Last month’s top of the line, must have shirt is now on the clearance rack at the front of the store. If you aren’t in this month’s top you just might need to find new friends due to the fact…
Case Analysis Of ‘Introducing New Coke’ I. Executive Summary This paper features the “New Coke Case” which talks about the marketing decision which is considered by some as one of the biggest blunders in the history of marketing. “Coke” was something an American in the 1920s to 1960s grew up with and it was more than just a soft drink for them. So the emotional attachment consumers had with Coke was never something that could be expressed in terms of marketing terms. When Pepsi’s market…
Randi Foreman International Marketing Professor Gray June 14, 2015 Case 1-3 Coke and Pepsi Learn to Compete in India India was considered and seen as unfriendly to foreign investors for many years. India being seen as unfriendly played a huge role in their political environment. Pepsi entered India in 1986 and became “Lehar Pepsi” and Coca-Cola soon followed in 1993 becoming “Coca-Cola India”. With the policy forbidding imports being sold in India and India’s new government that was developed…
follow up strategies of their own new product. As for Pepsi, investors sent shares of Pepsi higher this week, after the company delivered fourth-quarter revenue and earnings that topped analysts' expectations. The soda giant's net revenue spiked 17% in the period, helped by strong sales in both its snacks and beverage businesses. Pepsi pulled in earnings of $1.09 a share, on revenue of $19.95 billion for the quarter. Good news continued with Pepsi announcing a 5.6% dividend hike, which began in June…
