Reference list Caughron,J.Mumford,D.(2008). Project planning: The Effects of Using Formal Planning Techniques on Creative Problem-Solving, 17(3), 204-215. DOI: 10.1111/j.1467-8691.2008.00484.x In order to survive and thrive in a constantly fluctuating business environment, one should be able to withstand and react to external forces which bombard as unexpected threats and challenges. Hence the concept of planning comes in to play, for managers need to be aware of the current market status…
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