cost-leadership or integration and maintaining strategic position. Decline phase - Laggards, negative market growth, low-high price, small-moderate market size, few if any competitors, price or non-price competition, cost-leadership/differentiation or integration and exit/harvest or consolidate is the strategic objective. Vertical integration (SA) - Is the firms’ ownership of its production of needed inputs or of the channels by which it distributes its outputs. Vertical integration is typified by…
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