Social media is changing our world from time to time. With the advancements and availability of smartphones and social media, accessibility of information is much higher than it ever has been before. Differ types of group are benefiting the social media based on their needs. Same goes to college students, as they tend to spend most of their considerable time on social media and it does not happen only once a day, but some do all night browsing. However, online social media could support both of the maintenance of existing social ties and the formation of new connections. This is especially helpful in college environments where both of students and an institution can create retention rates. This is supported by Wellman, et al. (1996), where they contend that much of the early research on online communities assumed that individuals using these systems would be connecting with others outside their pre-existing social group or location, liberating them to form communities around in order to share interests, as opposed to shared geography.