Advanced Micro Devices: The Cost of Innovation in a Shrinking Market

Name
BA 301 Final Term Paper
Section 005
Mar 12, 2014

Table of Contents
Executive Summary .................................................................................................................................. 1
Position ..................................................................................................................................................... 3
Company Overview .............................................................................................................................. 3
Mission, Vision, Values ........................................................................................................................ 3
Mission Statement ............................................................................................................................ 3
Vision Statement ............................................................................................................................... 3
Values ............................................................................................................................................... 3
Terminology ......................................................................................................................................... 4
Current Operations................................................................................................................................ 5
Current Market Conditions ................................................................................................................... 5
Stakeholders .......................................................................................................................................... 6
Sense ......................................................................................................................................................... 7
Problems ............................................................................................................................................... 7
Revenue Concentrated in Few Customers ........................................................................................ 7
Highly Leveraged ............................................................................................................................. 7
Losing Skilled Labor to New Competitors ....................................................................................... 8
Dominance of Intel ........................................................................................................................... 8
Long Decline in PC Market .............................................................................................................. 9
Low Research & Development Budget ............................................................................................ 9
Problem Statement ................................................................................................................................ 9
Uncover................................................................................................................................................... 10
Assessing the Root Causes of the Problem......................................................................................... 10
Aging PC Market ............................................................................................................................ 10
Competition from Mobile and Tablet Markets ............................................................................... 10
Lack of Innovation .......................................................................................................................... 11
Weak Market Position .................................................................................................................... 11
Solve