Activity 1 review
Get Up, Get Moving - Investigation and Profile
How did you find the information you needed for this investigation?

What searches did you use and how did you refine them so you got the information you wanted?

To find the information required for this investigation, I needed to use the internet primarily. I used many different websites and judged which one would be most suitable for my investigation by looking at the detail and precision of content, the reliability and how recent the information is. Based on this, I excluded many sources before reaching one that fitted all the criteria
I used Google as my search engine. For a question like “The number of calories needed each day by different groups of people”, I would have to identify the key words and enter them into the search engine. This is called efficient searching. The key word for this question, for example would be “calories needed for different people”. This would allow concise information being delivered. Also, the fact that I did not use too many words gave me a wider range of sources which I could then discriminate to my own accord.
I also used complex searches to help minimise the amount of unwanted results. For example:
The speech marks that I used forced Google, my search engine, to search for those words specifically. This minimised the chance of my results showing other things that could improve fitness, such as a workout routine or protein shake; only activity levels were shown.
I used these useful techniques in many of my searches to enable relevant results being delivered. However, I was careful not to overuse this feature otherwise the results would be too limited and would not provide the information that I required. For example, I used speech marks
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around key words that were specific to the information that I wanted and did not put speech marks around the whole query, otherwise only a few, maybe even irrelevant links would be given. What feedback did you get from your teacher and test buddy?

What action did you take as a result of the feedback? My teacher told me that the Investigation and Profile was good overall but suggested that it is too shallow and inaccurate to base recommended intakes exclusively on age and gender, which is what my previous source suggested.
My test buddy found a dead link in my work.
On my teacher’s advice, I looked for more accurate estimations of calorie intake. I found a table that also considered the activity level of the individual, and therefore split each age group into three fitness categories; “Sedentary”, “Moderately Active” and “Active”. This formula takes in another layer of data – how active the individual is – into account before giving a figure. I also stumbled upon BMR levels, which use a formula that links all of these three together. I mentioned this in my ‘Investigation and Profile’.
As to my test buddy’s findings, I fixed the dead link.

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Logo

Explain your design for the logo. Did you use animation or a strap line? How did you create the original image you needed?

I based my design on the shape of a heart as it symbolises the heart, the main muscle and pump of the body. It is relevant because If you
‘Get Up, get moving’ then you are essentially exercising the heart, and cardiovascular exercise is the most important to prevent heart related diseases such as stroke. The campaign name is inside the heart and the letters have been adjusted slightly so they fit with the outline of the heart. In the centre, there is cartoon of a man cycling which is one of the many activities you can do to ‘Get Up, Get moving’. I have incorporated animation of the heart beating using
Flash in environments that allow this, for example my website and quiz. I accomplished this by creating a simple movie in flash of the logo shrinking and expanding and looping this. I chose not to export it as a .gif file as it would