By measuring profitability, market value, quality, service, low cost, efficiency, effectiveness, as well as the ability to develop and utilize resources, a company can successfully achieve its goals. With the development of the scorecard, comes the strategy map. The strategy map links all of the scorecard components together in order to have a better understanding of how improvements to one area contributes to the goals of other areas (Balanced Scorecard Institute, 2014). For example an increase…
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