High school surfers 14-19
Brad is an 18 year old teenage boy, who attends high school and usually goes for a surf after school with his mates, about 3 times a week. Being a high school student Brad is known as a ‘surfy’ in school, he is also known for his indie styled clothes and his love for reggae style music. He loves to surf the honey comb surfboard to get fit, and to show off in front of the girls. The lightweight of the surfboard makes surfing easy for him.
Athletes
Mark is a 25 old male, who is a professional athlete and surf coach who keeps a strict diet and goes for exercises such a jogging doing weights and surfs for long hours about 5 days a week. Mark uses the honey comb surfboard to help maximise his surfing performance for surfing competitions and helps him achieve his fit body image.
Middle aged people 40-60
Tom is a 55 year old man who is very family orientated, who works long shifts as a trades man to support his family of four, Tom uses the honey comb surf board to relax and to get fit. Surfing helps tom utilise every muscle in his body for him to be able to be more physical fit for work and for him to get away from his busy lifestyle.
High School Surfer Brad
Brad is a confident trendy social butterfly always high up end with new technology, Brad always maintaining his self-image through social networking sites such as Face book and Instagram. Brads enthusiasm for surfing and self-imaging has brought Brad for the desire and want to have the honey comb surfboard .The unique design of the surfboard makes the surfboard light so brad can carry the surfboard down to the beach from home, for him to be able manoeuvre in the waves better and make him more stable so he can show his skills to all his friends.
Geographic
Brad
