Abstract
Strategic objectives are the tools used to measure and evaluate the progression towards a company’s vision and goals and to realize its mission. There are four key areas of concentration that form the foundation for rationalizing the strategic objectives most important to an individual organization: Financial Perception, Customer Perception, Internal Operations Perception, and Employee Perception. In terms of my business, Atlanta Alumni Community Connection, strategic objectives will be developed from the key areas mentioned above to access the company’s direction based on the established mission, vision, and goals.
“The mission of Atlanta Alumni Community Connection is “To build community strength in education”. Through the events that we promote, we will infuse the community with the college experience so that the community is a much larger part of each respective college. Our objective as an organization is to use our gained influence and connections with the Atlanta community and college campuses to facilitate fun and memorable experiences for the greater Atlanta area, while promoting collegiate achievement and encouraging secondary education throughout the year.” (Hoffman, 2013) In terms of the organization’s development, strategic objectives are to be established to assess its direction the mission and goals set by the organization.
By determining the mission and vision of the company, the first step in creating strategic objectives has been done. The mission and vision directs the company to certain goals. The steps that follow are rationalized by the efficiency of achieving those goals. The balanced scorecard is a strategic planning and management system used to ensure that business activities are properly aligned with the organization’s vision, internal and external communications is approved, and organization performance is monitored. There are four quadrants of the balanced scorecard: The Learning and Growth Perspective (employee centered); The Business Process Perspective (examines the productivity of internal business processes; The Customer Perspective (measures customer relation); and The Financial Perspective.
Achieving the mission of building strength in education is AACC’s primary function. To do this, we must be zeroed-in on the customer. Our directives must always coincide with customer needs and wants. Under the Customer Perspective of the balanced scorecard, metrics developed to address customer satisfaction should begin with the targeted consumer. Determining the consumer will dictate the product or service being offered. For instance, products centered on tutoring and higher education awareness are more suited for poorer areas of the community because statistics often show that poor communities suffer from decreased overall education performance. However, programs or services that influence students to attend local colleges and universities in areas of high education performance are more suited. Understanding the customer will dictate the services provided but the goal of building a stronger community through education remains the target.
The Learning and Growth Perspective is equally important because the services provided by our organization and the vision of our organization are dependent upon the staff and employees that administer the services. Atlanta Alumni Community Connection is
