Reduce prices
Low-skilled laborers could replace skilled craftspersons
Reduce prices
Low-skilled laborers could replace skilled craftspersons
Bring work to the workers so they spend less time moving about
Reduce prices
Low-skilled laborers could replace skilled craftspersons
Bring work to the workers so they spend less time moving about
Well-paid workers would put up with dull work and still be loyal
! twitter.com/simonlindsay/status/433651732481323008 ! twitter.com/cjwillet/status/433669676950765568 Traditional Waterfall
KICKOFF
User Experience
Design
Development
LAUNCH
WATERFALL TO AGILE
…IN 6 EASY PAYMENTS!
Traditional Waterfall
KICKOFF
User Experience
Design
Development
LAUNCH
http://goo.gl/YzvPvL
http://en.wikipedia.org/wiki/Track_and_field
IA: Good luck suckers, I’m done my part!
http://en.wikipedia.org/wiki/Track_and_field
IA:
DESIGNER: My uniform is more stylish!
http://en.wikipedia.org/wiki/Track_and_field
DEVELOPER: …what sport is this?
IA:
DESIGNER
http://en.wikipedia.org/wiki/Track_and_field
Traditional Waterfall
KICKOFF
User Experience
Design
Development
LAUNCH
1
Passing the Baton
User Experience
IMPORTANT OVERLAP
Design
Development
IMPORTANT OVERLAP
2
More together time
User Experience
ALL HANDS ON DECK
Design
Development
3
Maximum Involvement
User Experience
Design
Development
4
Appropriate Tapering
User Experience
HEAVY AND EQUAL INVOLVEMENT UP FRONT FROM ALL DISCIPLINES
Design
Development
5
Focal Points
5
KICKOFF
Focal Points
LAUNCH
5
START
Focal Points
SHIP
5
Focal Points
START
SHIP
DIVERGENT THINKING & EFFORT
CONVERGENT THINKING & EFFORT
5
Focal Points
6
Rinse & Repeat
6
Rinse & Repeat
6
Rinse & Repeat
6
Rinse & Repeat
Rinse & Repeat
6
START
START
SHIP
START
SHIP
START
SHIP
SHIP
6
WRITE CREATIVE BRIEF
DELIVER CREATIVE BRIEF
Rinse & Repeat
START SITE STRUCTURE
CREATE HOME PAGE
DELIVER SITE STRUCTURE
LAUNCH NEW HOMEPAGE
TWEAK ARTICLE PAGE
LAUNCH NEW ARTICLE PAGE
Traditional Agile
WRITE CREATIVE BRIEF
DELIVER CREATIVE BRIEF
START SITE STRUCTURE
CREATE HOME PAGE
DELIVER SITE STRUCTURE
LAUNCH NEW HOMEPAGE
TWEAK ARTICLE PAGE
LAUNCH NEW ARTICLE PAGE
A MODERN WEB DESIGN PROCESS
…IN 4 EASY PAYMENTS!
1
Plan
PLAN
Research
PLAN › RESEARCH ›
Hypothesize
2
Inventory
SHOW ME WHATCHA WORKIN’ WIT’
INVENTORY
Content Inventory
! abookapart.com/products/the-elements-of-content-strategy You’re going to create an extremely detailed site map that represents every page and other piece of content on the website you are working with, along with every other piece of existing content that may end up on the site, but that lives elsewhere.
!
For each piece of content, an inventory generally lists:
•
•
•
•
•
a title format (standard text, video, P DF , etc.)
URL or other location content type (landing page, article, support page, contact page, etc.) owner (person responsible for upkeep)
!
!
—Erin Kissane, The Elements of Content Strategy, page 52
Kevin M. Hoffman
Josh Luciano
Noah Stokes
Information Architecture
@kevinmhoffman
Design
@jluciano215
Development
@motherfuton
Dan Mall
Matt Cook
Creative Direction & Design
@danielmall
Production
@mattecook
CONTENT STRATEGY FOR DUMMIES DESIGNERS
Add • Edit • Remove
INVENTORY
Performance Budgets
Tim Kadlec
Development
@tkadlec
Dan Mall
Matt Cook
Creative Direction & Design
@danielmall
Production
@mattecook
INVENTORY
Pattern Inventory
INVENTORY
Visual Inventory
“ If you want to get a better understanding of something, asking a question
