TABLE OF CONTENTS

Executive summary………………………………………………..........................2
Introduction………………………………………………………………………..2
1. Situation Analysis……………………………………………………………..3
1.1 Internal analysis……………………………………......................................3
1.1.1 3M’s performances………………………………………………………3
1.1.2 Growth strategies………………………………………………………..4
1.2 External Environment………………………………………………………5
1.2.1 Social environment…………………………………………....................5
1.2.2 Economic environment…………………………………………………..5
2. The SWOT analysis…………………………………………………………..6
3. Marketing Objective………………………………………………………….7
References………………………………………………………………………….8

Executive Summary

3M Company was founded in 1902. It has a broad range of products, services and technologies to their customers in more than 200 countries. There are well-known 3M brands that include Post-it, Scotchgards, Scotch-Brite and Thinsulate. Currently, potential competitors of 3M are Avery Dennison Corporation and Dupont. These companies have similar products, services and objectives as well as target. The internal environment concerns with details of the firm that illustrate its performance, growth strategies, customer analysis as well as supply chain however the external analysis shows that it is global market and serves customer around the world. In addition, this section also reviews the competitors of 3M and their marketing strategies. The company has two key trends environment that it can deal with social and economic environment. This report shows the SWOT analysis that how the firm has potentials in the competitive market. The marketing objectives of 3M Company focus on the brand identity system.

Introduction

3M Company (the Minnesota Mining and Manufacturing) is an American multinational corporation that was established in 1902, Minnesota. The company has diversified products that are concerned in the development, manufacture and marketing of innovative products and services for consumer and office, graphics and display, electronics and communications, health care, transportation and industrial.
In addition, 3M Australia company was found in 1951and is headquartered in Pymble. This company is the first of 3M’s overseas manufacturing subsidiaries from 3M USA. It is a unique and diversified company, which sale to a broad range of high-quality products.

The purpose of this report is to analyse 3M Company in the details of marketing plan. The first part of this report will begin with describing in situation analysis which is internal and external environment of 3M. Then, the SWOT analysis of the company (strengths, weakness, opportunities and threats). Finally, it will be the Marketing Objectives.

1. Situation Analysis
1.1. Internal Environment
This section will illustrate the impact on 3M’s the environment inside their organization.

1.1.1 3M’s performances
3M decreased its cost structure and lowered manufacturing output in 2009 as a result of the global economic slowdown. The company has invested significantly to improve for long-term growth in 2010 such as the firm accelerated sales and marketing investments in high-growth markets for future growth.

3M has supply chain policies which relate to environment, health and safety, human resources or labour and supplied materials. These policies concern to the selection and maintenance of all suppliers who support goods or services to 3M worldwide including semi-finished or finished goods suppliers, raw material suppliers, contract manufacturers and service providers. These policies also build a framework that 3M considers important to the management of manufacturing and distribution operations to reduce negative impact to the maintenance of fair, the environment, a healthy and safe workplace, and labour training and the content of materials supplied to 3M.

3M has various products in six segments however the well-known products are Post-it and Scotch Tape both products are in the consumer and